Loren has represented musical talent with combined album sales over 17 million (and millions more in singles), including Grammy award-winning legacy acts, contemporary gold and platinum-certified artists and songwriters, Billboard-charting and critically-acclaimed up-and-comers, and one Rock & Roll Hall of Famer.
Loren consults, advises, and represents individuals and entities in all facets of the international entertainment industry. His primary business is counseling established and developing artists, songwriters, producers, managers, executives, labels, publishers, audiovisual companies, and others in deals and dealings with leading global media entities, including “The Big 3” major music groups and a large swath of independent companies, content creators and distributors, and more.
By way of example, Loren has handled deals with the following companies (and many more):
Loren is founding partner of the boutique media law firm Pierson Wells, a professor in the Music Business program at Columbia College Chicago, and a published author and researcher.
Beginning his legal career doing IP, media, and entertainment work for the large national law firm Husch Blackwell, Loren founded his own music-focused law practice before partnering with Gary A. Pierson to form Pierson Wells. The firm, operated from the partners’ respective home towns—St. Louis and Chicago—provides business and legal affairs to the estate of the legendary Chuck Berry, serves as entertainment counsel to the popular hard rock magazine Alternative Press, and represents a wide variety of internationally-relevant music industry parties of every kind. Pierson Wells’s client roster is national in scope and one-of-a-kind in the Midwest. [A partial client list is available upon request.]
An avid collector of used vinyl, Loren’s personal musical tastes tend toward obscure 60s and 70s rock, early minimalist and electronic, punk and metal of all varieties, 90s indie rock, anything 80s, and The Eagles. He lives in Rogers Park, in the City of Chicago, with his wife and kids.
Loren is a Lecturer in the Business and Entrepreneurship department at Columbia College Chicago, where he teaches music publishing, decision-making and negotiation strategy, intellectual property, and music business topics generally. (View his faculty bio here.) Loren’s writing and research contributions include:
Loren is the author of the textbook chapter, “Independent Record Labels and Record Deals,” in the newest edition of The Musician’s Legal and Business Guide, a leading music industry resource for over 35 years, published worldwide by Routledge. The chapter examines the “independent” music industry, specifically its market share, historical trends, distribution methods, A&R process, budgets, and standard contractual provisions. He is currently working on expanding the chapter into a book-length project.
Prior to practicing law, Loren founded the world’s largest database of music industry lawsuits, The Discography: Legal Encyclopedia of Popular Music, in conjunction with Washington University Law School’s Center for Empirical Research in the Law (CERL). The website houses over 1,300 entries — cataloged and fully searchable by various data points — chronicling 2,400 music-related court opinions rendered in the U.S. between 1833 and 2011.
Loren earned his J.D. cum laude from Washington University School of Law in St. Louis, where he was Articles Editor on the flagship Law Review, and his B.A. with High Distinction from University of Illinois in Urbana-Champaign.